Find the signal
We identify the strongest insights, stories and moments for your audience.
SaaS webinar content repurposing
Turn one webinar into a complete content campaign.
InsightFacet transforms SaaS webinars into polished long-form video, short-form clips, LinkedIn assets, email copy and strategic content—giving your team more value from every recording without adding another production burden.
Partner-led strategy. Specialist-supported production.
One SaaS webinar
Your original expert session
Long-form video
A polished, platform-ready webinar edit
Short-form clips
High-value moments shaped for social
LinkedIn content
Video and written expert-led assets
Email copy
Promotional or follow-up messaging
Written content
An article or executive summary
Campaign roadmap
Thumbnails, titles and a structured release plan
The content gap
Your webinar should not disappear after the live event.
Your team has already invested in the topic, speakers, promotion and production. Without a B2B content repurposing system, the strongest insights stay buried inside a 45-minute video.
Valuable moments get missed
The internal team has no time to repurpose everything.
Publishing becomes inconsistent
Strong ideas are available, but they are not converted into usable assets.
The original investment underperforms
One recording is published once instead of supporting weeks of marketing.
The InsightFacet method
One recording. A complete content system.
Shape the story
We turn each insight into clear, platform-ready content for the correct audience and channel.
Multiply the value
Your team receives an organized content bank ready to publish across several weeks.
One source. Multiple assets.
More value from every webinar you record.
- Cleaned full-length webinar
- Short-form video clips
- LinkedIn-ready videos
- Written LinkedIn posts
- Email or newsletter content
- Article or executive summary
- Thumbnail and title options
- Sales-enablement talking points
- Organized content delivery
Deliverables are selected around the quality of the source material, client objectives and chosen package.
More content without another recording.
- Extend the useful life of every webinar
- Reduce pressure on the internal marketing team
- Publish expert-led content more consistently
- Maintain professional branding across every format
Selected transformations
Concept transformations in production.
Selected concept transformations are currently being prepared.
Webinar-to-campaign concept 01
Independently created by InsightFacet.
Each example will show the source material, coordinated assets and strategic thinking behind the transformation—without implying client commission or results.
Webinar-to-campaign concept 02
Independently created by InsightFacet.
Each example will show the source material, coordinated assets and strategic thinking behind the transformation—without implying client commission or results.
Services and pricing
Start focused. Scale into a content system.
Choose a fixed-scope pilot or ongoing monthly production. Every package combines strategic content selection, professional production and an organised publishing roadmap.
Founding Partner Pricing
Available to the first three monthly clients. The one-time Webinar Pilot does not count toward these places.
Webinar Pilot
A focused, lower-commitment way to experience the InsightFacet process before considering ongoing monthly support.
$750
one-time
- One webinar of up to 60 minutes
- One polished full-length webinar edit
- Three short-form video clips
- Branded captions and visual treatment
- One webinar thumbnail
- Suggested titles and hooks
- Seven-day publishing roadmap
- One revision round
- Delivery within seven business days after receiving all required source materials and cleared payment.
Content Engine
Founding Partner Price
For SaaS teams publishing one substantial webinar each month.
From $1,750/month
Standard price: $2,250/month
- One webinar of up to 60 minutes
- One polished full-length webinar edit
- Eight short-form video clips
- Four LinkedIn-ready content assets
- Platform-ready social copy
- One promotional or follow-up email
- One article or executive summary
- Webinar thumbnail and title options
- Thirty-day publishing roadmap
- One revision round
- Delivery within ten business days after receiving all required source materials and cleared payment.
Growth Engine
Founding Partner Price
For SaaS teams running multiple webinars and needing a larger, coordinated monthly content system.
From $3,250/month
Standard price: $4,250/month
- Two webinars of up to 60 minutes each
- Two polished full-length webinar edits
- Sixteen short-form video clips
- Eight LinkedIn-ready content assets
- Platform-ready social copy
- Two promotional or follow-up emails
- Two articles or executive summaries
- Webinar thumbnails and title options
- Thirty-day publishing roadmap
- Priority production scheduling
- Two revision rounds
- Delivery within fifteen business days after receiving all required source materials and cleared payment.
Every package includes a publishing roadmap.
Receive a clear, recommended schedule showing when and where to publish each asset—so your team can put the content to work without planning everything from scratch.
The Webinar Pilot is a one-time, fixed-scope engagement and creates no obligation to continue. Additional work requires a separate quote. Clients must provide usable source footage, required brand assets, campaign information and confirmation that they have permission to use the submitted content. Final scope and pricing are confirmed before production begins; additional revisions, advanced motion graphics and custom deliverables are quoted separately. All prices are in USD.
How it works
From recording to ready-to-publish.
01 — Align
We learn about the webinar, audience, offer, brand and campaign objective.
02 — Extract
We review the recording and transcript to identify the strongest insights, hooks and content opportunities.
03 — Produce
Our specialist-supported production process turns the webinar into coordinated, platform-ready assets.
04 — Refine
You review the work through a structured feedback process using the revision allowance included in your package.
05 — Activate
You receive organised final assets and a publishing roadmap showing how the campaign can be released.
InsightFacet’s partners remain responsible for strategy, communication, quality control and final approval throughout.
Built differently
More strategic than clipping. More focused than a full-service agency.
SaaS specialization
We understand the expectations of professional B2B audiences.
Strategic content selection
We identify complete, valuable ideas—not random fragments of conversation.
Consistent brand execution
Every asset is reviewed for clarity, accuracy, presentation and platform suitability.
Organized delivery
Your team receives a usable content system, not a disorganized folder of files.
How we work
Partner-led strategy. Specialist-supported production.
InsightFacet combines hands-on strategic direction with a carefully managed specialist production network. The partners remain accountable for client communication, creative direction, quality control and final delivery, while trusted independent specialists support production according to each project’s requirements.
Strategy and client partnership
The partners lead client communication and shape every engagement around the webinar, audience, brand and campaign objective.
Creative direction and quality control
InsightFacet’s partners retain final approval and review every asset for clarity, accuracy and brand consistency.
Specialist production
Trusted independent specialists support editing, design and content production according to each engagement’s needs.
InsightFacet is led by co-founders Isabella Bounds, Creative and Delivery Lead, and Justen Ward, Growth and Client Strategy Lead.
Clients retain one accountable agency partner throughout strategy, production, review and delivery.
Questions
Answers before you send a recording.
What types of webinars do you work with?
Expert-led B2B sessions: product deep dives, customer panels, interviews, roundtables and educational workshops. If the recording has clear audio and substantive discussion, it can be repurposed.
Do you only work with SaaS companies?
Our focus today is B2B SaaS, because that is where our process and audience understanding are strongest. We do take on adjacent expert-led B2B work case by case.
What do you need from our team?
The recording, your brand guidelines and a short note on campaign context and audience. Consolidated feedback from a named point of contact, provided within the revision allowance included in your chosen package, keeps everything moving.
How long does delivery take?
Delivery takes seven business days for the Webinar Pilot, ten business days for Content Engine and fifteen business days for Growth Engine. Delivery timelines begin after the scope has been confirmed and InsightFacet has received cleared payment, usable source footage, required brand assets, campaign information and confirmation of any necessary content permissions.
How many revisions are included?
Each package includes a defined revision round covering edits, copy and formatting. The exact allowance is confirmed in your scope document.
Can you match our existing brand guidelines?
Yes. We work to your fonts, colours, logo usage, captions and tone of voice, and we keep them consistent across every asset.
Do you write the supporting posts and emails?
Yes. Written LinkedIn posts, email or newsletter content and article summaries are written by our team, drawn directly from what was said in the session.
Can we begin with one webinar?
Yes. The Webinar Pilot exists for exactly that, so you can see the standard of the output before any monthly commitment.
Who produces the content?
Every engagement is directed and quality-controlled by InsightFacet’s founding partners. We work with carefully selected independent editors and content specialists according to each project’s requirements, while InsightFacet remains responsible for strategy, communication and final delivery.
Do you post the content for us?
Our standard packages provide publication-ready assets and a recommended publishing roadmap. Posting, community management and campaign execution are not included unless agreed as an additional service.
What is included in the publishing roadmap?
The roadmap recommends when and where to publish each video, written asset, email and article across the relevant campaign period. Your team retains final control over scheduling and publication.
Turn your next webinar into a coordinated content campaign.
Book a strategy call to discuss your recording, campaign goals and the right starting package.
See the transformation